Welcome to NOTCH
NOTCH Market was built with one mission: to create a destination where men of a certain size can easily find performance gear and refined, everyday apparel in one place. We’re dedicated to offering sizes XL to 4X, with a curated selection of athletic and daily wear that seamlessly blends high-level performance with quiet luxury.
Founded by athletes who’ve experienced the struggle of finding great-fitting gear, NOTCH Market focuses on design, function, and quality without compromise. Our vision is simple: men should never have to search endlessly for gear that fits their bodies and their lifestyles. That’s why we’ve brought together some of the best brands from around the world—starting with a collection of standout
American labels.
Whether you’re working out, lounging, or heading out for the day, NOTCH Market is your go-to for apparel that feels as good as it looks. Questions or comments? Don’t hesitate to get in touch.
NOTCH gets it. This is a stylish niche of men, that consistently gets underserved.
GQ
The best running shorts I've ever worn.
DJ Khalid
The guys over at NOTCH are year-round experts in all things 2X.
- Highsnobiety
For Grown-Ass Men
Back in 2017, Jonathan “JG” Gervasi set out to solve a problem that shouldn’t have existed in the first place. With Gruff & Tumble, his first venture into the fashion world, the frustration was clear: the only options for larger men were cheaply made basics that barely lasted, with fits that felt like an afterthought. We were tired of hearing that "good enough" was all we could expect. Why settle for basics when men of all sizes deserve quality?
So, we decided to change the game. No more flimsy fabrics or fits that fall apart. We’re about creating essentials made by people who know what they’re doing—designs with durability, crafted from premium materials, and made for grown-ass men. At Notch Market, we continue that same spirit: no shortcuts, no compromises, just high-performance gear and elevated style that fits.